They say there are only three things in this world you can count on—death, taxes, and that social media sizes that you’ve committed to memory will change out of the blue. Fear not, denizens of Instaland! We’re on top of it. We’ve thoroughly researched all facets of Instagram sizing, so all you need to do is worry about whether or not your feed has a cohesive aesthetic.
Optimal Instagram photo sizes
Use these guides for your Instagram image sizes:
|Photo Type||Optimal Size||Ratio|
|Square post and ads||1080 x 1080 pixels||1:1|
|Landscape post and ads||1200 x 628 pixels||1.9:1|
|Portrait post and ads||600 x 750 pixels (minimum)||4:5|
|Story||1080 x 1920 pixels||9:16|
Here’s a little more info on sizing best practices:
- For photo posts, make your images at least 320 pixels wide and no more than 1080 pixels wide.
- At a width of 1080 pixels, Instagram keeps your photo its original size, as long as its height is between 566 and 1350 pixels.
- If your photo is less than 320 pixels wide, it’ll be stretched. If it’s more than 1080 pixels wide, it’ll be shrunk down.
- For in-feed video ads, the aspect ratios are the same as with a photo (1:1 for square, 1.9:1 for landscape, 4:5 for portrait) but the minimum required resolution for those videos is 600 pixels.
Got it? Good. But there’s more stuff you should know about making your Instagram pictures as fabulous as you are, such as:
- Sizing for story highlight covers and IGTV.
- How to export your PicMonkey images at the perfect size for Instagram.
- How to create Instagram posts using design templates.
Sizing for Instagram story highlight covers and IGTV
Since story highlight covers are taken from your story, you’ll need to make sure the image you want to use as a custom cover is sized right for a story (1080 x 1920 pixels). When you go to customize your cover you’ll be able to zoom in on the area of your photo that you want highlighted in the circle.
Tip: If you’re adding a graphic, make sure that it’s zoomed out when you add it to your story so that it will look crisp once it’s in the smaller highlight format.
IGTV is Instagram’s video discovery platform. Videos added to IGTV are vertical and need to have an aspect ratio between 4:5 and 9:16. You can create a custom cover from a vertical image that’s also between those aspect ratios.
How to size Instagram photos in PicMonkey
Start off with the highest resolution image you’ve got. To check the pixel dimensions of your photo, click Crop in the Edits tab, and you’ll see the dimensions in the Actual size boxes. Type the pixel dimensions you want in the boxes and then drag the grid to a crop you like. Or you can just drag the corner handles on the grid and watch the dimension numbers change. Feel free to make a square if that’s your thing, or choose dimensions for a portrait or landscape photo. Just keep your eye on the actual size boxes so you know where your pixel width is at. When you’re done, click Apply.
If you don’t want to cut anything out of your photo, use the Resize tool in Edits. Change your pixel width to 1080, but make sure that the Keep proportions box is checked, otherwise your pic is gonna end up looking stretched. (Also note that if your image was originally smaller than 1080 pixels, it won’t look as crisp when you make it bigger.)
Once you’ve added all the effects to your masterpiece and are ready to launch that puppy, click Export to your computer in the top toolbar. If your image is a photo, use the .jpg file format (the default setting) and choose the image dimension you want.
Sizing Instagram photos with the PicMonkey mobile app
We’ve also got a nifty Instagram photo editor in the PicMonkey mobile app. To get your image sized just right, tap Crop and scroll through the options until you land on the Instagram crop sizes. Choose between post, profile, landscape, portrait, and stories. The images will be cropped to the right size automatically, and you can adjust which part of the image shows. When you’re happy with your crop, tap the checkmark.
How to create Insta posts using design templates
PicMonkey has a sweet selection of Instagram templates if you’re looking to add graphic elements to your posts. Each of these posts is the ideal 1080 x 1080 square post size.
Now you’re ready to upload your fab photo to Instagram!
Wanna make crazy good-looking social posts with crazy-little effort? Get a PicMonkey subscription.