Create a Brand Color Palette in 5 Easy Steps

Create a Brand Color Palette in 5 Easy Steps
September 5, 2019 Sarah Gonzales

Create a brand color palette with PicMonkey

Creating a color palette is an essential early step in presenting your brand to the world, because the colors you choose visually tell the story of your brand’s persona and aesthetic. Color palettes make it easy to quickly replicate your brand’s look when creating your website, digital assets, social media posts, and business cards. Add a color palette to a moodboard containing images that represent your brand and you’ve got a full-on handy dandy brand design kit.  

We’ll show you how to use PicMonkey to create a brand color palette in no time. 

1. Choose a reference image for your color palette

This is what the final brand color palette looks like. Now, we’ll show you the rest of the steps to create your own.


Browse our stock photo library for an image or three that represents your brand. Say we’re an outdoor outfitter, so we’re going to choose an array of fresh, green, vibrant pics to inform our color palette. We chose these three photos because they have the aesthetic we’re going for, but more importantly they also have a range of light-to-dark hues to choose from. Need help choosing the right colors? Check out our article on Color Theory: Choosing the Best Colors for Your Designs.

2. Open your image(s) in the PicMonkey editor

make a color brand palette at picmonkey

To build your brand color palette, you could start from scratch in the editor, or you could select a collage from the Template picker. Just look for the Collages section at the bottom. Select a collage layout with enough cells to accommodate both your reference images and the colors you want to pull out. Insert your images into the collage, leaving a few cells empty to fill with your brand colors.   

moodboard templates picmonkey

You can also get started with a brand board template—just click and replace our words and pics with your own.

Click the cells to insert the photos of your choosing. You can grab pics from our stock photo library or upload your own.

3. Extract brand colors from images

Click an image to open the Graphics palette. Click the color circle on the Graphics palette to open the color spectrum. With your image selected, use the eyedropper tool to select the prominent colors in your photos by hovering over the images until you find a color you like. The hex code of the color will display— it’s that 6-digit string of letters and numbers that digitally represents a color. In the image above, the deep green we extracted from an image has a hex code of #26473a. So what? Well, you now know exactly what shade of green it is, and you won’t have to try to match it or guess when you make a new design—just enter your hex code for a perfect match and your branding stays consistent.

4. Finish selecting your color palette

Continue choosing your colors until you have an array that you’re happy with. Three to five colors is a good number to shoot for. Try choosing the darkest, the lightest, and then a third color in between. Keep splitting the difference if you want to add more colors to your palette.

5. Save and access your color palette in Hub

Your finished design will autosave in PicMonkey’s integrated cloud storage, Hub, which you can access from anywhere. That means you can come back to your branded image files anytime and update them as you desire because they remain layered until you export them. Share your color palette with your team, your designer, your product packaging vendor, anyone you want, by exporting your file directly to email or through file sharing via a unique link from Hub.

Want more branding help? Check out our 7-part series:

 Build Your Brand in 7 Days 

for tips on social media marketing, branded email, creating logos and more.

Tips on choosing colors using the color wheel

Even the simplest of images contains more colors than you may realize at first glance, and having an idea of which types of colors play nicely with each other can help you pull the right ones from your picture. Consider this color wheel and with the bullets below, learn how you can reference it to choose a harmonious color scheme.

Use the color wheel to choose colors that play nicely together for your custom color palette. Create color palette

  • Monochromatic: Different tints (base hue + white), tones (base hue + grey), and shades (base hue + black) of one color, plus a neutral.
  • Complementary: Colors opposite each other on the color wheel in different tones, tints, and shades.
  • Analogous: Colors that sit next to each other in the color wheel.
  • Split complementary: Pick one color and find its complementary color (the one right across from it on the color wheel). Then find the colors on either side of the complementary color. Those two colors and your original color make up a split complementary color scheme.
  • Triadic: Colors that are evenly spaced around the color wheel.
  • Tetradic: Involves two pairs of complementary colors.

For more information on creating color palettes for your marketing materials or making secondary color palettes, checked out the articles linked here.


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Sarah Gonzales
Sarah Gonzales is a Senior Copywriter at PicMonkey. Over time she’s evolved from a cat to a dog person, a Diet Coke to a La Croix person, and a heels to a flats person. However, she will forever remain loyal to the LA Dodgers, coffee, and Mac products. She’s still deciding if she’s a city or a country person having sampled both after living in Alaska, Los Angeles, San Francisco, (Alaska again), and now Seattle.