Your business is awesome, right? It’s gonna make everybody’s lives better, easier, and more fun. It’s the bomb, and as soon as anyone sees it they’re immediately going to want it. Your word of mouth will be so good, you won’t even need marketing!
It’s a beautiful dream, but let’s be real for a second. While we both know that you have the baddest, most fabulous business in all the land, that doesn’t automatically translate into fabulous sales—cuz if the people don’t know about you, it’s sort of like you don’t exist. Don’t worry, though! We can walk you through creating your own advertising. And while it might not be as fun as renting a skywriter or throwing your own parade, it’s gonna be a whole lot cheaper and easier.
Here are some of our fave ways to set yourself up for success in advertising:
Set yourself apart
When people see your ads, you want them to stop and click on them. It sounds obvious, but you’re competing with a million other things in order to get people’s attention. One way to cut through the visual noise is to present something that looks radically, arrestingly different. This post puts the call to action front and center over an evocative image. To incorporate your branding into a look like this, try adding your own fonts and colors.
You know what need your product or service is fulfilling in the market. Another good way of getting people’s attention is targeting them with messaging that lets them know that you understand their problem, and that your product or service is going to help solve it. Note that this ad is made for Facebook, so you don’t necessarily need to have the call to action in the image itself. On social media platforms like Facebook, Instagram, and Twitter, you can get away with images that aren’t as obviously branded as print ads, since your company name and logo show up when you post—plus, you can include the CTA and sale info in your description.
Have a simple message
A little bit of good copy can go a long way. Sometimes this is just a matter of not having a whole lot of space to write, or you’re making a Facebook ad and it’s hard to keep track of what their text-to-image ratio allowance is on any given day. But if you have a simple catch phrase or message, it’s easier for it to stick in people’s minds—and it can create a nice brand association for you.
Tell a story
This might seem to contradict what we just said, since stories can seem complex, but that’s where the magic of images comes in. We’ve all heard a trillion times that an image is worth some large amount of words, but when you couple the right image with the right words, it can create a lot more meaning than just one of those things on its own. In this image, the movement of the airplane, coupled with the copy, creates a sense of urgency. Your vacation might be waiting for you, but if you don’t act soon, it’s already on its way.
Have good visuals
The bottom line is, you want your ads to look good. Strong messaging certainly helps, but it’s the visuals that will really draw people’s attention.
Ready to dip your toes into making sweet, beautiful ads? Whether you’re looking to whip up printed posters, digital banner ads, or make ads on social media, PicMonkey has designer-created templates to help you get going. Browse through our selection ’til you find one that you like, then customize it so that it fulfills your vision.