5 Tips for Font Pairing

5 Tips for Font Pairing

Fonts are our secret, delicious vice, aren’t they? We love love love our favorites, and even still, we always want more. But there are a series of practical considerations that go into picking the right font for the job, so your image has meaning and impact. Here are some tips for making good font pairing decisions and putting fonts to work. Open a picture in the Editor and you can play along at home!

1. Set the direction

The type of project you’re working on helps to set the overall direction for your creative decisions. Is it a business card, a wedding invitation, or blog banner? Bearing the context in mind will help to guide your font choices. It’s like figuring out what you are going to wear for the day. If you were going to the gym, you wouldn’t wear a tuxedo to work out in, right? You still have a lot of choices to make – shorts, sweats, yoga gear – but the broad outlines and limitations are clear.

Se the mood: different projects are best served by fonts that suit their mood.


2. Match your mood with a font that’s feelin’ it!

With your direction set, you can start thinking about the mood or atmosphere you want to convey. Does your project require a serious mood or do you need to sprinkle in some delight? If you’ve got a serious information piece, you might pick Didact Gothic, Tahoma, or Arial. These fonts have clean and simple characters that convey words earnestly. On the other hand, if your project calls for more levity, you might pick a font like La Belle Aurore, Sue Ellen Francisco, or Amatic Small Caps. These fonts brighten the mood with handwritten characteristics and cheerful whimsy.

Grid showing six moods with fonts to match.


3. Vary size, weight, and position

Now that you’ve zeroed in on a font that can carry the mood of your piece, you might be tempted to immediately pile on some more… cuz won’t more fonts create more flare and excitement? The reality is that a lot of the time, one typeface will do. Really, it will. Setting some text in a different size or heavier weight (bold) offers variation and distinguishes headlines from body text. You can also do a lot with one font when you play around with positioning.

Varying weights, positions, and sizes can make a big difference: these looks were all created with the same font.


4. Font pairing means contrast

There are times when a second typeface does add to your overall design. If you are going to add another typeface, don’t just pick a slight variation; make it significantly different from the first one. Pick a bolder or more decorative font for the most important part of the message and a simpler font for secondary copy; one that helps downplay the text so it isn’t competing for the viewers’ attention.

Font pairing: a six-square grid of 12 great fonts that taste great together.


5. Tamp down the flavah for longer chunks of text

If your project involves lengthy body copy or paragraph text, you’ll need a workhorse like Arial, Times New Roman, or Verdana. These fonts give up a bit in style to do the heavy lifting in the legibility department. Is there really any question about which font works best for the paragraph below?

Font pairing: Verdana and Things We Said on two identical text blocks.


Stay tuned for more scoops on fonts

The next article in our series on fonts will be talking about hierarchy, grouping, and spacing. Happy designing! Psst, if you wanna start playing with font pairing, but aren’t sure how to jump in, try modifying one of our design templates that uses multiple fonts.

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This article was written by PicMonkey Staff, a multicellular organism of hive-minded sub-parts who just wanna get you the ideas and information you crave, so you can make good pictures and take over the world.