Creating Pinterest Images that Move the Masses

Creating Pinterest Images that Move the Masses
May 19, 2014 PicMonkey

Pinterest can be a black hole of inspiration from which there’s no return. Bills go unpaid, pets aren’t fed, life stops as you pin your aspirational life away. But Pinterest can work for you, too! It can be your single largest traffic source sending hordes of new eyeballs to your blog, Etsy store, or promotional page. PicMonkey has some tips and tricks on how to make Pinterest images that will drive awareness, exposure and interest.

KISS: Keep it Simple, Smarty

The best Pinterest images strongly communicate ideas.
Select an image that strongly communicates your idea. You want people to quickly understand what they’re seeing. Some iconic images have natural associations that give your idea impact and resonance. For example, beach images signal associations with vacations. Take advantage of this instant visual recognition!

If your image has text in it, ask yourself if the text or the image is most essential to the message, and let that guide your choices. If you have a quote, find an image that supports the sentiment. If you have an outstanding image, try to let your text match the feeling the image evokes. Either way, keep your typography simple, your copy clear and concise. Stick with one or two fonts and play with size, color and style to emphasize key words. PicMonkey offers over 100 fonts, so you can choose the perfect one to visually support your idea.

Use size, shape and color to stand out from the crowd

Two Pinterest images: Left is a woman's neck and mouth, with lips selectively colored pink; right is multicolored dollops of nail polish.

Right image by The Glitter Guide on Tumblr

Pinterest is a cacophony of content that people quickly scan. Our eyes are programmed to spot things that are different, so take advantage of visual cues like size, color, and shape. In a sea of rectangular pins, circular shapes will stand out. Images with colors like red, orange and brown are most commonly pinned because those colors carry more visual weight than other colors. Images with an aspect ratio of 2:3 or 4:5 are repinned most frequently.

Get clicks with a clear call to action

Two Pinterest images that show clear call-to-action text.

Left image by Nurture Store

Pinterest is fun when you get traction and folks are collecting your gorgeous pictures, but if your ultimate goal is to drive traffic to your site, you’ve got to work it. Create a simple and clear call to action that gives people a reason to click.

Create a purple cow

Two Pinterest images that are improbable and attention-getting: left, a boy appearing to fly; right, Darth Kitty.
Pinterest can feel like Times Square. Eyeball overload! Marketing guru Seth Godin gave a great TED talk about how, in a world of so many choices and an audience with so little time, ideas must be remarkable; you need to create purple cows. Create improbable images that stand out and grab attention. They will break through the clutter and get shared.

Lure in luv with cuties and beauties

Two Pinterest images that demonstrate the cuties and beauties concept.

Right photo by Flickr user Agata

We can’t help ourselves: people are attracted to beauty and cuties. Gorgeous landscapes in exotic lands with dramatic lighting let us escape for a moment. Adorable animals and babies—particularly if you can make them purple cows—will draw your followers in.

Tap into the flavorverse

Two Pinterest images that play on trends: Right is a "Keep calm" graphic for Valentine's Day; left is a play on chalkboard typography.

Right image by Dana Tanamachi-Williams

Imitation is the greatest form of flattery. Show your own twist on design trends you see happening inside and outside of Pinterest. Look at what’s trending in design, fashion, and music, and bring it into your images. Maybe you play off a popular typeface, the color of the season or take advantage of a popular style like chalkboard or subway art. See what your followers are pinning and who they’re following. Are there any commonalities? Use a secret Pinterest board to collect trendy ideas to use as inspiration.

When in doubt, make ’em laugh

Two funny Pinterest images: Left, a cat who has gone from fat to "skinny" with PicMonkey's Nip Tuck; right is a graphic with the text "TRUST ME, YOU CAN DANCE. -VODKA."

Pinterest is an escape. It’s fun and addictive and makes people happy. Make people laugh with pins that delight.

Aspire to inspire

Two wedding pins: Left, two bride figurines in white suits on a cake; right, a bride kissing a groom in the woods.

Pinterest is all about dreaming. People pin things they want to live out in some way: the recipe they hope to make, the dream home they will build, images of love and camaraderie. We all want to be happy and have an image of what this looks like. Capture people’s aspirations on Pinterest, and you’ve made your contribution to this collective blueprint of the human heart.

Edit your Pinterest images with PicMonkey.

Image credits:

  • Sled puller image by Flickr user Agata
  • Chalk art image by Dana Tanamachi-Williams
  • Hand  in hand image by Suzonne Stirling of Urban Comfort
  • Bat cat image:  We’d LOVE to credit the person who made this; please identify yourself cuz we can’t find you!


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This article was written by PicMonkey Staff, a multicellular organism of hive-minded sub-parts who just wanna get you the ideas and information you crave, so you can make good pictures and take over the world.