The Latecomer’s Guide to Social Marketing

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Harness the power of social media with our comprehensive guide for noobs and old pros alike.

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Goal strategy

Set a winning strategy

Figure out what you want to get out of social media, and make a plan that will help you achieve your business goals.

Goal strategy

Find your audience

Discover which channels your ideal clients use the most and get your message in front of interested eyeballs, faster.

Find your audience
Find your audience
Make images that get attention

Make images that get attention

Get more out of social media with enticing visuals. We’ll cover everything from sourcing stock photos to making videos.

Make images that get attention

Hashtag holidays and trending topics can do wonders for your brand. Get in on the stuff everyone’s talking about.

Connect with trends and holidays
Connect with trends and holidays
Advertise and tantalize

Design effective campaigns, promote the right pins and posts, and get a whole lot more out of your advertising budget.

Advertise and tantalize

Master all the metrics

Likes and shares are great, but are they enough? Analyze, quantify, and figure out what success really looks like.Likes and shares are great, but are they enough? Analyze, quantify, and figure out what success really looks like.

Master all the metrics
Master all the metrics
Sound like a pro

Sound like a pro

KPI, CPM, pixel, split testing—our glossary will help you master every single term in the social media universe.

Sound like a pro
Become a marketing master