Creating Pinterest Images that Move the Masses

Pinterest can be a black hole of inspiration from which there’s no return. Bills go unpaid, pets aren’t fed, life stops as you pin your aspirational life away. But Pinterest can work for you, too! It can be your single largest traffic source sending hordes of new eyeballs to your blog, Etsy store, or promotional page. PicMonkey has some tips and tricks on how to make Pinterest images that will drive awareness, exposure and interest.

KISS: Keep it Simple, Smarty

two photos showing images that strongly communicate ideas
Select an image that strongly communicates your idea. You want people to quickly understand what they’re seeing. Some iconic images have natural associations that give your idea impact and resonance. For example, beach images signal associations with vacations. Take advantage of this instant visual recognition!

If your image has text in it, ask yourself if the text or the image is most essential to the message, and let that guide your choices. If you have a quote, find an image that supports the sentiment. If you have an outstanding image, try to let your text match the feeling the image evokes. Either way, keep your typography simple, your copy clear and concise. Stick with one or two fonts and play with size, color and style to emphasize key words. PicMonkey offers over 100 fonts, so you can choose the perfect one to visually support your idea.

Use size, shape and color to stand out from the crowd

two photos that show strong color and shape to stand out

Right image by The Glitter Guide on Tumblr

Pinterest is a cacophony of content that people quickly scan. Our eyes are programmed to spot things that are different, so take advantage of visual cues like size, color, and shape. In a sea of rectangular pins, circular shapes will stand out. Images with colors like red, orange and brown are most commonly pinned because those colors carry more visual weight than other colors. Images with an aspect ratio of 2:3 or 4:5 are repinned most frequently.

Get clicks with a clear call to action

two photos that show clear call-to-action text

Left image by Nurture Store

Pinterest is fun when you get traction and folks are collecting your gorgeous pictures, but if your ultimate goal is to drive traffic to your site, you’ve got to work it. Create a simple and clear call to action that gives people a reason to click.

Create a purple cow

two photos that are improbable and attention-getting
Pinterest can feel like Times Square. Eyeball overload! Marekting guru Seth Godin gave a great TED talk about how, in a world of so many choices and an audience with so little time, ideas must be remarkable; you need to create purple cows. Create improbable images that stand out and grab attention. They will break through the clutter and get shared.

Lure in luv with cuties and beauties

two photos that demonstrate the cuties and beauties concept

Right photo by Flickr user Agata

We can’t help ourselves: people are attracted to beauty and cuties. Gorgeous landscapes in exotic lands with dramatic lighting let us escape for a moment. Adorable animals and babies — particularly if you can make them purple cows — will draw your followers in.

Tap into the flavorverse

picomonkey_pinnable_images_06

Right image by Dana Tanamachi-Williams

Imitation is the greatest form of flattery. Show your own twist on design trends you see happening inside and outside of Pinterest. Look at what’s trending in design, fashion, and music, and bring it into your images. Maybe you play off a popular typeface, the color of the season or take advantage of a popular style like chalkboard or subway art. See what your followers are pinning and who they’re following. Are there any commonalities? Use a secret Pinterest board to collect trendy ideas to use as inspiration.

When in doubt, make ’em laugh

Two images that evoke humor

Pinterest is an escape. It’s fun and addictive and makes people happy. Make people laugh with pins that delight.

Aspire to inspire

Two photos showing images that inspire

Left image by Ariel Renae; right image by Suzonne Stirling

Pinterest is all about dreaming. People pin things they want to live out in some way: the recipe they hope to make, the dream home they will build, images of love and camaraderie. We all want to be happy and have an image of what this looks like. Capture people’s aspirations on Pinterest, and you’ve made your contribution to this collective blueprint of the human heart.

Image credits:

  • Sled puller image by Flickr user Agata
  • Chalk art image by Dana Tanamachi-Williams
  • Romance under an umbrella image by Ariel Renae  
  • Hand  in hand image by Suzonne Stirling of Urban Comfort
  • Bat cat image:  We’d LOVE to credit the person who made this; please identify yourself cuz we can’t find you!

For more pinteresting tips, looky here:

 

  • kenan

    Dersi

  • Alecia Chambers

    PicMonkey…You are simply.. mahvelous Dahlink….Really, I am checking it out for the first time and had to laugh when you said that it was “Pinterest” that keeps your attention and the pets go hungry. I have several cats staring at me now because I won’t log off of HERE and go feed them. They’ll be fine…and I’ll feed them “soon.”

    Seriously now,….This is an awesome place…You “Nailed It!!!”

    Thanks for all the work that you’ve put into this. You’ve given us so much to work with…and play around with too.

    Major Kudos to you.

  • Deni Luna

    Thanks so much for this great article. Could you do another one about Facebook?

    Signed, Obviously not a Millennial but part of the fastest growing demographic on Facebook — and a HUGE picmonkey fan.

    I have recommended you guys to so many people!

    • http://Picmonkey123 Asma

      Thank you very much … but I don’t have the pluging :/ (See you tomorow :D)

  • Marc

    I would like try this out! Dude It’s crazy

  • http://www.mybridalpix.com/ MyBridalPix

    Lovin’ PicMonkey! Great for brides looking to make, a monogram or logo for their wedding print-ables!

  • tillys11@bigpond.net,au

    Hi is there anyway that you can upload more than one photo at a time to edit.

  • http://Google+ veronica vianey ramirez gonzalez

    Exelente

  • http://tinyurl.com/ot7qw5f draz

    Thanks so much for this great article.

  • Pingback: 50+ PicMonkey Resources to Make Your Designs Shine()

  • http://glenysquiroga@hotmail.com Glenys

    Excelent

  • http://rodriguez. lizeth rodriguez

    Quiero editar fotos

  • http://www.flokka.com/being-strong-quotes/ Alice Walken

    Thanks so much, PicMonkey is my favorite new imaging tool. Forget photoshop! I just love creating image quotes with PicMonkey and sharing them via pinterest

  • http://janandalicia.com Jan and Alicia

    PicMonkey Team… you simply always make us Smile.

  • http://www.catherinebrunelle.com Catherine

    Very useful ideas here. Thanks so much!

  • https://www.facebook.com/steelersfevernation Tina

    You the WOOOO-Man PicMonkey!!

    • http://www.picmonkey.com PicMonkey

      Hooo knows?!
      Hoo, hooo (I’m actually an owl.)

      • https://www.facebook.com/steelersfevernation Tina

        Don’t Owls eat monkeys!! lol

  • Gill

    Great article! Thanks!
    I love the handwriting font in the Fall Spice/Play-dough picture – can you tell me what it is?