Facebook Tips to Launch a Thousand Ships

Gone are the days when businesses and bloggers could grow their fanbase and traffic by maintaining a light presence on Facebook. As Facebook has changed their algorithms, brands have reported declining numbers of followers who actually receive their posts in their feeds. And yet, participation in the mammoth social network remains essential to a well-developed social media plan. Our Facebook tips fit like a tailored t-shirt, so huddle ’round.

Good content trumps all
Resist the temptation to treat your Facebook like free advertising, because it isn’t. It’s a chance to engage with your audience, to cultivate a genuine personality. Good content is your first priority, and it shouldn’t always be about your brand or product. Facebook master and our friend Charlie at HowToBeADad.com weighs in:

Self-obsession kills content on Facebook. If companies think posting “buy now” and corporate news is the way to attract an audience, they should rethink their social identity. We live in a time of curation and social artistry. If your brand matches a particular point of view, cultivate content matching that ideology.

You a pizzaria? Dish out a tutorial on homemade pepperoni, or the shortcomings of your corporate competitors! For those of you branding yourselves, share what inspires you. Offer some behind-the-scenes snapshots into the path that brought you here. Who doesn’t love getting something special, a glance behind the curtain of professionalism and promotions? Facebook is all about the sneak peeks.

Positivity goes a long way
Here at PicMonkey headquarters, we’ve found that sometimes the simplest messages get the most uptake. Social Media Strategist Jenn Wells remembers this year’s Fourth of July post, a quick ‘Happy Independence Day’ message with a fun picture: “Sweet and honest: boom! It let us stand out and have fun with the festivities.”

picmonkey independence day fireworks

Rule at engagement
Facebook favors posts that have high engagement, so if you want to reach people, you’ve got to think in terms of shares, likes, comments, and conversations. Ask questions, troll for opinions, provoke discussion. Most importantly, dive into the stream and respond to your followers’ comments. If things turn negative, don’t feed the trolls, and don’t mind the haters. Any negative responses to confused or angry comments will only make you look bad. You’re operating in a public forum, and no one wants to watch an argument unfold.

Play the long game
One way to turn the energy around a single post into momentum for continued engagement is to create serialized posts. Humans of New York is a great example — visual, frequent, short enough for readability and long enough for legitimately interesting content. This model is great for chronicling the development of a product, or stockpiling related content for periodic release. F’rinstance, if your business was hustlin’ sweaters, maybe you’d post a weekly photo highlighting notable atrocities:

sample fugly sweaters facebook post

From panoramas to selfies
Posts with images are proven to be more successful, so keep an eye out for meaningful photo ops in your work. Unlike Twitter, it’s pretty easy to album-ize your photos with projects, events, launches, or any major event. But beware! The internet latches on to images and shares them without credit. Not only is PicMonkey the place for creating perfect Facebook cover photos and profile pictures, it also allows you to watermark your stuff, lest you find yourself witness to your own image’s unidentifiable success. Speaking of social image dimensions.

Who’s counting?
A hundred likes, a thousand likes, a million likes, hooray! It feels good to be the king, we won’t lie, but numbers aren’t everything. Growth comes naturally when you make something awesome and create a community around it. Avoid giveaways and contests that artificially spike your follower numbers. If people weren’t genuinely interested in your content to begin with, they won’t be engaging with your posts, and your page will become a ghost town.

Watch the clock
For you number-crunchers, Facebook provides some handy dandy analytics tools for your page. Monitor your analytics and, who knows, you may find useful trends in your page. If your posts are DOA on Tuesdays (maybe everyone’s at bingo) consider posting the next morning. Take advantage of your fans’ habits to give them what they want, when they want it. Don’t see any major anomalies? Don’t sweat it. Facebook “insights” are sometimes oblique.

facebook insights analytics

The bottom line? There’s no golden chariot that will take your page to the top of the social Mt. Olympus, or without which you’re guaranteed to fail. You just have to be in the game and play it for reals. Common sense and a sense of humor prevail, as HowToBeADad’s Charlie points out, “Being serious is overrated.”

Get the best of the best: try PicMonkey Royale

Check out more in our social media series:


  • http://www.lakecountryfamilyfun.com Melissa P

    Facebook gives a lot of information, sadly many businesses leave that information on the table and underutilized it.

  • http://MadisonsManor.Com Tracy Walters

    Helping to get me motivated PicMonkey…and thanks so much for the small business info and instruction, many of us can’t afford a branding specialist, or PR firm to design us through building a business and by showing us that we can do all this ourselves really helps us… the little guy get by. I nearly use PicMonkey daily for my business and personal use and I love it…thanks again

  • http://none chrismlamuli shangase

    Download the same profile picture used on facebook to tweeter.

  • Maureen

    Excellent information and suggestions. Much appreciated. Love pic monkey.

  • Becky Capps

    I have been using Picmonkey since you had the other name. :) Your have unknowingly helped me build my Facebook page from 167 people to over 758,000 in three years. THANK YOU!

    • Becky Capps

      PS Graphics and edited photos have been the key to my growth. When only posting “words” it does not engage my readers.

      • http://www.sociallysorted.com.au Donna

        hey Becky – I would love to know what your Facebook Page is – I am doing a hangout with PicMonkey on Tuesday – check it out (but seriously let me know what your business is, as I would love to hear how you grew it, presumably with images!). https://plus.google.com/u/0/events/c1pka7ph1h9i45tr987efta2ljo

  • http://www.savvyeveryday.com Shari

    Great post, thank you for all the info!

  • http://www.deltamoonsoap.com DeltaMoonSoap

    Thank you for all the great tips! I have been having so much fun learning my way around PicMonkey!

  • Katy Macdonell

    I love this site!!! My art program will not work on my new computer. Your program is a perfect replacement. Katy

  • Tracey Machio

    ever since i discored picmonkey, i have been inspired a lot to market some of my stuff on I.G using you collages that offers so many effects. My creative side is getting stronger :)

  • http://mobile Youcef

    I lile this program soo much but it doesn’t work in mobile

    • http://www.picmonkey.com PicMonkey

      Doesn’t work in mobile yet.

  • http://binasilva Sabrina

    Vale apena ter o picmonkey.

  • https://www.etsy.com/shop/MadAboutBows1 Kelley A

    I run 2 @ home businesses & I seriously do not know what I would do without PicMonkey! I use it all day, every day! Finally got smart & just joined for the year! Cannot WAIT til y’all are mobile!! Thanks for the articles, too!! 😉

    • http://www.picmonkey.com PicMonkey

      Thank you, Kelley!

  • https://www.facebook.com/ChantalHFPhotography Chantal Fontenot



  • Dolores

    I am very disappointed that PicMonkey does not work for me anymore. All I ever get is a message saying “loading album lists.” I have waited and waited and waited but it never loads anything. I had been using PicMonkey for quite some time to edit my pics but can’t use it now. :-( HELP me please!!!!

    • http://www.picmonkey.com PicMonkey

      Hey Dolores,

      Shoot us an email through this link: http://www.picmonkey.com/help/support/new and include as many details as you can. We’ll figure out what’s up and help you out!

  • Salty Duke

    I LOVE YOU GUYS SO MUCH! That is all.
    LOVE, Salty (a 50 year old still trying to be kool) lol

  • amrashrf

    I am very disappointed that PicMonkey does not work for me anymore. All I ever get is a message saying “loading album lists.” I have waited and waited and waited but it never loads anything. I had been using PicMonkey for quite some time to edit my pics but can’t use it now. :-( HELP me please!!!!

    • http://www.picmonkey.com PicMonkey

      Hey hey,

      It sounds like you’re trying to upload pictures through Facebook. Try not doing that, or shoot us an email via this link and we’ll try to help you out. http://www.picmonkey.com/help/support/new

  • amrashrf

    i love you pic monkey

  • Juice

    Good Day PicMonkey team! just a quick question how can i make a HD FB cover?
    Love you Guys!

  • http://google maria beleño ramos


  • ana

    Your tips are great, but why don’t you take this a step further and start offering us the right template sizes for facebook posts, twitter and pinterest? So far there are very few options under Design canvas. It would save us frequent social media users LOADS of time.
    In that respect, even though you are much more user friendly, Canva is more flexible.

    • http://www.picmonkey.com PicMonkey

      Thanks for the feedback, Ana. We’ve got social template options on our request list!

  • http://picmonkey.com nita

    suratebis gaketeba

  • http://naye3012 naye more


  • jammy

    I love it

  • Jackie

    I am so bummed, I can’t get my Picmoney to work, I look forward to working on this site, but something isn’t working :( SAD FACE

    • http://www.picmonkey.com PicMonkey

      D’aww shucks, Jackie. Try contacting our support team here: http://www.picmonkey.com/help/support/new

      Feel free to go into as much detail in terms of what’s going wrong. We’ll help you out.

  • Jackie

    MONKEY, not Money LOL

  • http://maryjaneoharaphotography Mary Jane O’Hara

    I LOVE love LOVE Pic Monkey!!! HOWEVER, lately everytime I use it to edit pictures it say “editing is taking too long”. I have tried to change the settings as suggested but this doesn’t help & it takes longer than usual. Do you think this is an issue with my computer……or the site? Also, a helpful suggestion would be in the “Exposure” tab, to have a tool option like you have in every other tab for a paint brush letting you do “original”/””effect”. This would be SOOOOOOOOOO awesome!, I wouldn’t have to buy another photoshop program! lol Either way, I am FOREVER GRATEFUL to you PicMonkey!!! XOXOXO

  • http://www.lovinglymadeltd.co.uk trixie

    getting to grips with developing all our social media, photographs, and picmonkey has arrived to help!
    can’t wait to get going.
    F A B U L O U S