Big Thoughts for Small Business

On June 30, 2014 by PicMonkey

Small business owners use PicMonkey on the daily. You’re editing images for websites and creating visual graphics for social media channels and blogs. So here we are again, talking to you, boss!

We recently chatted with Chris Brogan, New York Times bestselling author and The Man when it comes to personal development and business strategy. He’s a leading voice for aspiring entrepreneurs. His latest venture in that world was publishing the book The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators. Here’s the wisdom Brogan imparted. Watch the full interview below for the full meal deal.

The freakier the better
However niche your market, you can find your community of customers and users in today’s world. “When people defy the odds and try something really interesting they know could happen I think that’s really cool,” says Brogan. We couldn’t agree more.

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Be the owner
Regardless of the risks and difficulty of entrepreneurship, he says it’s still better to be the the “head of the rat than the back end of the lion.” In other words, it’s better to be a leader, regardless of your size and influence, than to be a cog in a wheel.

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Get yourself out there
Expose your brand often via social media and when possible add a visual image. If you are your brand like Brogan is, get your face into the mix. Brogan shares selfies often because “we’re digital now; we’re not face-to-face” and he wants people to be able to recognize him as if he regularly shared a hallway with them. “What happens with visuals is they always give us something we don’t remember if we write it down textually.”

Related article: Eight Ways Small Biz Beats Big Guys

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