Fonts are our secret, delicious vice, aren’t they? We love love love our favorites, and even still, we always want more. But there are a series of practical considerations that go into picking the right font for the job, so your image has meaning and impact. Here are some tips for making good design decisions when it’s time to take your pretty jewels out of the box and put them to work.
Set the direction
The type of project you’re working helps to set the overall direction for your creative decisions. Is it a business card, a wedding invitation, or blog banner? Bearing the context in mind will help to guide your font choices. It’s like figuring out what you are going to wear for the day. If you were going to the gym, you wouldn’t wear a tuxedo to work out in, right? You still have a lot of choices to make — shorts, sweats, yoga gear — but the broad outlines and limitations are clear.
Match your mood with a font that’s feelin’ it!
With your direction set, you can start thinking about the mood or atmosphere you want to convey. Does your project require a serious mood or do you need to sprinkle in some delight? If you’ve got a serious information piece, you might pick Didact Gothic, Tahoma, or Arial. These fonts have clean and simple characters that convey words earnestly. On the other hand, if your project calls for more levity, you might pick a font like La Belle Aurore, Sue Ellen Francisco, or Amatic Small Caps. These fonts brighten the mood with handwritten characteristics and cheerful whimsy.
Vary size, weight, and position
Now that you’ve zeroed in on a font that can carry the mood of your piece, you might be tempted to immediately pile on some more … cuz won’t more fonts create more flare and excitement? The reality is that a lot of the time one typeface will do. Really it will. Setting some text in a different size or heavier weight (bold) offers variation and distinguishes headlines from body text. You can also do a lot with one font when you play around with positioning.
Look for contrast when you pair
There are times when a second typeface does add to your overall design. If you are going to add another typeface, don’t just pick a slight variation; make it significantly different from the first one. Pick a bolder or more decorative font for the most important part of the message and a simpler font for secondary copy; one that helps downplay the text so it isn’t competing for the viewers’ attention.
Tamp down the flavah for longer chunks of text
If your project involves lengthy body copy or paragraph text, you’ll need a workhorse like Arial, Times New Roman, or Verdana. These fonts give up a bit in style to do the heavy lifting in the legibility department. Is there really any question about which font works best for the paragraph below?
Stay tuned for more scoops on fonts
The next article in our series on fonts will be talking about hierarchy, grouping, and spacing. Happy designing!